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Data for Business

Data for Business

Combine market, distributor and marketplace data for comprehensive business analysis.

001

Market and sell-out analysis

Assessing market share, sales dynamics, the competitive landscape, promo effectiveness and pricing strategy requires external market data. We collect and integrate sell-out, pricing, promo, marketplace, distributor and competitor sales data into a single corporate analytics environment.

The company gets a complete picture of the market and its own sales: it can compare sell-out against competitors, analyze prices and promotions, find growth opportunities, and use the data for planning, forecasting and AI-assisted decision-making.

Results

External market data is combined with the company’s internal data and becomes part of a unified business management system.

Market & sell-out dashboard
Sell-out
+12,4%
vs. competitors
We are ahead
Price index
98,5%

Expertise

Our expertise

Sales Data
What the business gets

A complete picture of the market and competitive landscape

We obtain and integrate market sales, category and competitor data to analyze market share and business dynamics.

  • Market share analysis and its evolution
  • Comparison with competitors by category and brand
  • Benchmarking by retail chain, region and channel
  • Identifying drivers of sales growth and decline
  • Analysis of category and segment development
Shelf Prices
What the business gets

Market price and promo monitoring

We collect regular and promo prices for our own products and competitors.

  • Daily price monitoring
  • Price index monitoring relative to competitors
  • Analysis of market promo activity
  • A history of price changes
  • A foundation for pricing and RGM
Marketplaces
What the business gets

Full visibility into the e-commerce channel

We connect marketplace data and combine it with corporate analytics.

  • Sales by SKU and category
  • Competitor prices and promotions
  • Stock and availability monitoring
  • Analysis of brand positions on marketplaces
  • Monitoring e-commerce market dynamics
Distributors
What the business gets

A unified secondary sales loop

We automate the collection and processing of data from distributors.

  • Automatic data exchange
  • A unified reporting format
  • Daily sales updates
  • Territory coverage monitoring
  • Reconciliation of primary and secondary sales

Need external market data?

We’ll collect and integrate competitor, pricing and marketplace data into your analytics.